SEO (Search Engine Optimisation)

From our base in Telford - Shropshire, Zoom Online can provide you with dedicated SEO (Search Engine Optimisation), PPC (Pay Per Click) Management, Online Marketing & Social Media Services. At Zoom Online we specialise in tailoring our services to your budget and aspirations.

If you are looking to increase traffic to your website through enhanced exposure in Google, either by natural rankings or sponsored advertising we think we can help. We work with you to develop the best approach, combining all of our services if required. Using recognised techniques our SEO services aim to deliver steady improvements in your favoured keywords and phrases, through best practice, avoiding unscrupulous methods which run the risk of possible long term penalties.

In the fast moving online world we recognise that your position in Search Engine Result Pages (SERPS) is everything. The vast majority of people looking for your products or services will look no further than page 1 or 2 of Google. That’s why for online success, your website needs to be as highly ranked as possible. Our philosophy is to keep things simple yet scalable. We are happy to work without any long term contracts as we are confident that the results we achieve keep clients glued to our service.

Online Marketing

Covering a multitude of marketing options, Zoom Online is well positioned to provide help and assistance in whatever you want to achieve promotionally online. As well as SEO, PPC and Social Media, we also deliver email campaigns, pulling on our design skills to produce appealing graphics aimed at engaging your customers. We can handle your mailing lists, and provide feedback on performance such as open, click through and unsubscribe rates. We can help you incorporate signup methods on your website in order to build your own mailing lists or indeed help you locate 'off the shelf' lists.

Good analytics are at the forefront of everything we do. Many of our customers are surprised by the statistics they receive after we have added analytical gathering solutions to their websites. Learning more about where visitors come from and how they navigate your site is key to targeting budgets and planning future online activity. Our email campaigns can easily feed into your site analytics giving you the potential to track the customers most interested in your products or services.

PPC (Pay Per Click)

Boosting your website traffic though PPC (Pay Per Click) advertising is an online opportunity taken up by many organisations, but can prove a difficult option to get right. Paid Search can run away with your budget and provide little by the way of a good return on investment if poorly managed.

Our approach is to look firstly at your products or services, which help to determine the best cost per click or bid price. We work hard to optimise your website in order to best convert sales or enquiries once potential customers decide to click through. We continue to optimise your entire PPC account, continually examining adverts, keywords and bid prices. We believe that it is only through repeatedly cycling through the whole process from advert creative to the experience your visitors get from your website that an improved return on your investments can be achieved.

No matter what the size of your PPC budget, we feel we have the experience to help. Just as with our SEO services, the philosophy remains to keep things simple yet scalable. We are happy to work without any long term contracts as we are confident that the results we achieve keep clients glued to our service.

Social Media

Twitter, Facebook, Youtube, Myspace, Delicious, Stumble Upon, are just a few of the buzzwords surrounding the world of social media. Far from being just a simple means of online chatter, social media is quickly becoming a serious business tool. Finding like minded people or better still customers who not only buy from you but also tell others about what you have to offer, is at the core of how social media works.

Linking in with SEO and organic search results, this relatively new area of the internet not only potentially improves Google search rankings but can deliver website traffic of its own, while also offering opportunity for regular customer feedback.

Here at Zoom Online we believe that Social Media is set to play a much bigger part in how online business is conducted. We therefore recommend that you give thought to the options when setting your online marketing budgets. If you’d like to learn more just ask....we’re always happy to help.