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Google
Noodle: Current thinking for Search Engine Performance.
Second
guessing Google's algorithm has become the all-consuming issue
for SEO (search engine optimisation) professionals. For those
that effectively crack the code it's not far from being today's
Internet Holy Grail. Through a gradual process of deduction
gained from the trail and error efforts of many hundreds of
experts however, we can begin to edge our bets a little. It
has to be said that the points below should not necessarily
be considered as conclusive. Constant testing, research and
sharing of information need to uppermost in the minds of those
that want serious results. Nevertheless this information has
been formed through a broad consensus of opinion. It is acknowledge
that some may wish to challenge the order and relevance of
these points, or indeed have other points they feel to be
of higher importance. It is also worth remembering Google
is never standing still. Moreover, Google's algorithm is being
honed with increasing regularity. The fact that the goal is
constantly moving, means nothing can be considered as fact
for very long.
1) Keywords & Meta Tags – From way back when,
this elementary factor still remains one of the single most
important aspects of good page design. Creating keywords
that properly mirror the thrust of the page content should
be considered an imperative before commencing any other
SEO.
2)
Link Popularity – Links from other websites across
the web is the cornerstone of Google's development and evolution.
This is not to say that quantity is everything. Increasingly
Google is becoming more stringent and gives more credence
to links from sites that have commonality in their content.
It's a classic case of quality before quantity.
3)
Linking Text – The linking or anchor text from any
inbound source gives relevance and therefore strengthens
the link.
4)
Internal Linking Structure – The way a site is constructed,
often unintentionally, suggests how important pages are.
More often than not the home page is heavily referenced
but structure can be modified to focus link popularity on
other important areas.
5)
Maturity Over Youth – We all know that new sites can
take time to be properly indexed. If launching a new site
the best that can be done is to align it with as many trusted
and established sites as possible through linking etc. Also
keep in mind that drastic redesigns can also set a website
back until trust is re-established.
6)
Link Relevance – Also referred previously in Link
Popularity, but is well worth a separate point of its own.
Evidence suggest we should give plenty of weight to the
text that surrounds inbound links as well as the general
topic / content match.
7)
Community Strength – What is being insinuated here
is that much depends upon your websites ranking among other
sites that compete in a similar field. Getting inbound links
from these sites can be very powerful, particularly if keywords
are naturally encompassed within the links.
8)
Body Text – Its important to write good honest content
that features relevant keywords. In fact Google is actively
looking for ways to rank and index page material. It's surprising
how even technical pages often miss mentioning the prime
keywords you might normally associate with a particular
subject.
9)
Link Popularity of Link Partner – Much strength can
be attributed to the popularity of the sites that link in
to yours. A few very popular sites prepared to give you
a link could be worth much more than hundreds of low rankers.
Keep in mind though that these can be much harder to earn.
10)
Frequency of Link Growth – An explosion of inbound
links suggests you've been up to something. The best policy
is gradual and consistent growth.
This
article is free to republish provided the resource information
below remains intact.
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