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Universal
Search: Its search Jim but not as we know it
So
just as we think we've started to unravel the mysteries behind
Google and the like, it's time for change. Murmurings have
been around for a while, but with increasing pace it would
seem change is almost upon us. As with all things Internet,
change - when it does come is likely to be speedy and without
compromise. For those who specialise in search marketing and
optimisation, the message is keep up to date as the changes
come on stream. For the generalist or those without unlimited
SEO budgets the pace of change could easily catch them out.
It's
search Jim, but not as we know it. SEO as we have known it
is likely to be a thing of the past. This is not to say that
it will completely disappear, but that it will change so vastly
that the entire market will be very much different in a year
or twos time. We are already seeing how social media coupled
with RSS feeds, for example, are transforming how people find
information and in turn find trusted sites they will frequent
regularly.
Sensing
this change Google is introducing a 'universal search', which
represents one of the biggest shake-ups we've seen for a long
time. Universal search aims to bring together results based
on a multitude of information from news, video, images, and
location to name but a few. This general move from horizontal
to vertical search does have a great deal of merit. We've
all seem how broad the results can be when searching for something
specific. The vertical approach seeks to patch this problem
by paying more attention to sites that cater for specific
topics rather than scanning across the entire web. Then throw
in user preferences, trends and favourites and it's easy to
see just how different searching the Internet is about to
become. While this promises to provide users with possibly
more relevant results, the consequence for SEO's is still
something many are struggling to conjure with.
What all this seems to be pointing at is an increasingly complex
picture when it comes to engaging SEO services. Those with
big budgets will benefit from more in-depth advice and assistance
while the smaller website owners may struggle to afford the
help they need. For those that have dabbled in do it your
self SEO perhaps the fight is about to become just a little
beyond them.
This
article is free to republish provided the resource information
below remains intact.
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