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Wise
Words: Analyse keywords for better website positioning
Good
analysis and research is the main criteria when it comes to
sorting out your keywords. Easier said than done though in
the great majority of cases. Engaging an expert is possibly
one of the best moves you'll make, as they'll run rings around
any amount of work you'll do on your own. The difference between
the best keyword analysis software and the freebees can be
colossal. The best tools will unearth some real eye openers
you'll never have thought about.
One elementary yet very common mistake is to gather together
a bunch of keywords and to copy them across an entire website.
This will drastically reduce the effectiveness of pages. If
instead you focus and carryout research upon 2 to 5 words
per page the results are likely to be much better.
It's worth remembering that keyword spellings can obviously
vary from country to country. If we consider some of the most
outstanding differences between English speaking nations such
as England, the US and Australia, a whole new batch of keywords
may be worth further analysis. Not only are spellings possibly
different but also entire words will have their alternatives
(eg pavement and sidewalk). Complete phrases may also be regularly
used and understood in one country but not in another. Particular
phrases can even vary greatly on a much more local level,
especially if we consider popular sayings and slang. That
said one of the best policies you can adopt is to check your
keywords regularly. All things web related tend to change
fairly quickly. What works today could be desperately out
of line tomorrow. Once you feel you have a good set of keywords
together, you'd be best advised to carryout some basic search
engine tests. Testing will illustrate:
-
If keywords are correct for the niche of the page concerned.
-
Competitiveness
of keywords and the strength of the competition.
-
If sites ranked for particular keyword searches are really
competitors or have any relationship to the area in which
you compete.
OK,
now's the time to hit you with a big one – Latent Semantic
Indexing otherwise referred to as Latent Semantic Analysis.
Gosh where did that one suddenly come from? Well it's possibly
too much to adequately detail in this brief article, but worth
mentioning nevertheless. If you want to get serious about
your keywords and SEO in general, then some additional research
around LSI will do you the world of good. Wikipedia lists
LSI as a "technique in natural language processing, in
particular in vectorial semantics, of analysing relationships
between a set of documents and the terms they contain by producing
a set of concepts related to the documents and terms".
Well no one ever said it was simple, but basically from a
search engine performance point of view we are interested
in the relationship, grouping, positioning and variation of
terms. Occasionally the right mix can just be stumbled across
but most web designers wouldn't really be aware they'd got
it right or wrong. First understanding and then using this
mix intelligently can set your pages leagues ahead of the
competition.
As pointed out at the start it's perhaps best leaving the
whole business of SEO and keywords to the experts. This is
assuming you can find someone who's competent and has your
best interests in mind. If your budget is only small or you
site performs so badly that anything is an improvement, then
the best advice is to keep it simple. Sorting out your keywords
for a site that has previously coped reasonably well without
will make a big difference. Don't expect overnight success.
The top search engines move at their own pace, so it's not
uncommon for site modifications to take several weeks to filter
through to an improvement in search positioning.
This
article is free to republish provided the resource information
below remains intact.
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