PPC (Pay Per Click) Management
Pay Per Click advertising has quickly become an established method of reaching online customers. Sponsored keyword advertising can often be found at the top of search results in most of the popular search engines as well as on many independent websites. Google is a recognised leader in paid advertising of this kind, but is increasingly being challenged by other players like Yahoo and Bing.
Much of the paid advertising market is still aimed at users of search engines, but there is also growing interest in tailoring ads to reach the expanding smart phone and tablet market, targeting users of iPhone, iPad, Blackberry and Android alternatives etc. With this in mind PPC looks set to account for a large proportion of online advertising spend for the foreseeable future.
No Contracts...Pay As You Go!
While many organisations have experimented with PPC, getting good ROI (return on investment) can proved difficult. Just like SEO, PPC has become something of an art, balancing a mix of keyword bid prices with that of advert creative and quality landing pages. This is where Zoom Online can help. We have managed many accounts, either helping clients start their PPC campaigns from scratch or assisting with more established accounts. We work purely on results, so offer clients a Pay As You Go relationship. No contracts, no tie in!
Our approach to is to analyse your entire PPC account. We’ll firstly review the keywords you are bidding on and look for more cost effective alternatives. Your adverts may provide opportunities for us to be more creative and engage more strongly with your customers. We also focus heavily on your website and examine what visitors see when they click on your ads. Are they presented with the information they require and does the flow of your website lead them to enquire or purchase etc?
PPC is a complex area of web base advertising and getting it right can be the difference between seeing a good financial return or nothing at all. As the world of online advertising changes we are constantly keeping up to date in order to give our clients the best possible service. Our view is that the more we do the more we learn. PPC advertising is a constant learning process so we strive hard to stay in tune with changes and developments.
What's it going to cost?
As a rule of thumb our PPC management fees are around 10% - 15% of your advertising budget but we are happy to discuss and negotiate an agreeable figure for your particular campaign. Our best results come through daily monitoring account performance and making finite modifications. Yes we take a 'real human' approach, not simply software based. Our fees therefore reflect this.
We are always happy to discuss your requirements, so please feel free to call us on 07719 274517 or contact us through the contact form above.
Learn more....read our recent PPC Articles.