SEO (Search Engine Optimisation)
Want to drive traffic to your website? Ultimately there is no better way than to optimise your website for search engine performance. Here at Zoom Online we feel we know a little bit about what makes one website more prominent in search engines than another.
Google is still the most dominant search engine and as such we focus heavily on how best to improve your website positioning in Search Engine Result Pages (SERPS). This is not to say we ignore other engines but currently Google returns more positive results due to the quantity of people using its services.
On Page Optimisation
Within any SEO project we start by analysing your website while liaising with you to determine your goals. From our initial findings we may make a recommendation for modifications to the structure and navigation of your website pages, which can alone deliver improvements. We will continue to monitor your website ensuring proper search engine indexing. We’ll determine areas where additional content can help, always looking to promote consistent website expansion.
Off Page Optimisation
We then embark on a process of developing links to your website. Link building still influences Google in its ranking algorithm, so it remains at the forefront of our work. In building links we use many different options and will work with you to establish the best approach. Links can be gained from link swaps, directory submissions, article syndication as well as popular social media sites such as Twitter, Facebook and Youtube etc. Naturally you can combine our full array of services whereby a mix of SEO and PPC (Pay Per Click), Email Campaigns and other forms of Online Marketing come together to drive traffic to your website.
We are always happy to talk through your requirements – so please give us a call or contact us via the form above.
Learn more....read our recent SEO Articles.