Choosing Keywords, Tattoos and Website Design

This got me thinking how similar this is to web design. We try to capture the personality of the website owner and business to make the website truly one-of-a-kind. It starts as a creative endeavor fusing technical aspects resulting in a business tool. Just as the tattoo artists enjoy what they are doing we are having fun too!

If you build and market your website with the best possible keyword phrases you will attract your ideal clients. And this may come as a big surprise to many of you - but guess what? Some of the most successful websites are not #1 on Google. So please, do yourself a big favor and quit worrying about what the search engines are doing and where your site is ranking. Imagine taking that worry and transforming it into positive, magnetic energy flowing through cyberspace attracting exactly the people you want to reach. Do you feel calmer already? Let's go through the keyword selection process.

1. Become your customer. If this is too difficult to do, ask a customer, “What would you type in to find our products or services? OR Where would you look for us in the Yellow Pages?”

Example: If you have a tattoo studio in Miami, Florida your customer may start by typing in “tattoos”. Then quickly discover that there are millions of websites and not one in Miami on the first page. Next they might try “Miami tattoos”, and then they may narrow it further to “Miami portrait tattoos”. Are you seeing the idea here? It is best to choose 2, 3 or even 4- word keyword phrases. Feel confident that you can eliminate any one-word keyword phrases that remain behind your site.

2. Go to your favorite search engine and search for 'free keyword suggestion tools'. Then type in your top keyword phrase.

Example: Typing in one word “tattoos”, I now see a whole list of good keyword phrases to use:

Tribal tattoos Kids tattoos Tattoos and body piercing Chinese characters tattoos

3. Take your top 3-5 keyword phrases and rewrite the copy on your home page to include these words.

Do these 3 steps sound like a good idea to you? Then I encourage you to go for it now! Have some fun with this and let me know how you do.

On the other hand, if this sounds about as much fun as actually getting a tattoo, then hire someone to do this for you. And it won't even come close to the cost of a tattoo!

Proper placement and implementation of your keyword phrases is also critical. Q. Do you know the 4 places on your website to put your keyword phrases? A. The title, meta description, meta tags and page names.

Anita Larson, The Web Muse & Co. http://www.thewebmuse.com Creating websites to attract your ideal clients.

Answers to Your Burning Questions

1. No, I don't have a tattoo. (yet) 2. Yes, I would love to create a website for a tattoo artist. 3. Yes, I once attended the annual tattoo convention in Los Angeles.

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