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Website
Design, Article Submissions, SEO Techniques: All Part of Internet
Marketing Traffic Pie
There
is a critical element of thought that many Internet Marketers
are missing about SEO techniques and getting websites ranked
high in the search engines. And it all goes back to the elementary
principle of the whole being the sum total of all of its parts.
This simple, yet often forgotten principle is alive and well
in Internet Marketing and search engine dominance.
These
techniques are so subtle, so easy to implement and so minute
in the bigger picture, that many people feel they are not
worth doing simply because they seem so insignificant. Seemingly,
if it is that easy, it cannot also be that powerful. And yet,
each of these really simple techniques, when added together
creates a commanding website structure that will result in
search engine dominance.
These
traffic generating SEO techniques are enumerated over and
over again in articles, eBooks, teleseminars, and email marketing
newsletters and ezines everyday. So much so, that many people
have the tendency to overlook their effectiveness - even though
they are some of the most critical and successful methods
of structuring a website that will rank high in the search
engines.
These
techniques include, but are not limited to the following:
1.
Keywords in title tags and descriptions 2. File and directory
naming conventions that include keywords 3. H1 headline tags
that contain keywords 4. Keywords appearing as the first and
last text on a page 5. Internal links that are keyword rich
6. Adding robot.txt and sitemap.xml files to a site 7. Article
submissions providing critical inbound links 8. Blogging and
RSS feed broadcasting
How
many times has an SEO expert shared one of the above tips
or techniques and made the claim that it is a "little known
secret," or the "one thing" that made all the difference in
getting indexed faster? And for as many times as it's been
written about, there are that many people and more who simply
ignore the advice! It just seems too easy. It appears to be
too insignificant to make a difference. And yet, it is exactly
these easy and insignificant things that do indeed distinguish
one person's success from another person's failure.
In
pursuit of finding the magic bullet, Internet Marketing entrepreneurs
frequently trample past these little gems as they are forging
a path to finding the "next big thing" that will make all
the difference in search engine dominance.
Please
listen carefully... it is the sum total of all of these "little
things" that IS the bigger picture! The answer is staring
you right in the face - do not ignore it and continue searching
for something bigger and better. It simply does not get any
bigger than this!
There
are, at most, ten to 15 little pieces of the SEO pie that
will combine to form the whole of a powerful search engine
friendly website. Use them. Embrace them. Get excited and
diligent about them. Do not pass them off as being too insignificant
to matter. They are of paramount importance and if given the
weight they deserve, will yield results that will remain elusive
to the majority of the Internet Marketing population who simply
discount them on the basis of their simplicity. Heed this
advice and you will suddenly see the amazing results they
profess to achieve.
Stephanie
Mulac is a Motivational Coach and owner of http://www.90PercentAttitude.com,
a website dedicated to helping Marketing Professionals Make
Money With Websites on the Internet by developing a positive,
winning attitude and providing online encouragement to others
who don't have a support system in their lives. For additional
online encouragement visit: http://90PercentAttitude.Blogspot.com
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