 |
 |
|
|
| |
Website
Design Key Aspects - Design a Better Website
The
internet is huge. Google alone list over 3 billion pages,
looking at one each second of the day would take you over
99 years to view them all!
Many
people can do website design, but how many can actually design
a website. The design element is so important and so often
overlooked.
If
you intended to send out brochures to your customers, or potential
customers, and the brochure was poor quality what type of
image will this reflect on your business.......a poor website
will do exactly the same.
When
designing a website the most important task to remember is
colour co-ordination. Ideally you should strive for a maximum
of three main colours, with variations and tints of these.
By using more you run the risk of non-matching colours and
ultimately less easy on the eye for visitors.
Next
comes navigation. Colour co-ordination and Navigation are
the top main priorities. If your site isn't easy to navigate,
people will not stay around to delve deeper. Once you site
is designed ask some friends or family to test it out. The
easier your website is to navigate, the longer people will
stay.
Accessibility
is a key issue that has been highlighted recently with a AUD$20,000
fine imposed on an Australian website for not ensuring people
with disabilities and sight impairments could use the website.
These rulings are few and far between (for now) but to help
always use ALT tags on images (helping to describe your image),
plus use text based links where possible. You have your site
ready, it's full of content, great design and ready to hit
the super highway - now how will people find you. This is
where SEO comes in to play (Search Engine Optimisation). Optimising
your site for the main search engines can help bring free
targeted traffic to your website. The main and basic rules
of SEO are:
1.
A good Title tag, e.g for C2 Web Design being a website design
company based in Essex, UK and covering Colchester our Title
tag is 'Website Design Essex | Website Design Colchester'.
Using your main keywords for your title tag can instantly
bring good results.
2.
Make sure your keywords appear within your website. The %
of times it appears has started to have less an impact, but
the general rule is your keywords should make up around 5%
of your copy.
3.
Request Linkbacks. Make requests for other sites to link to
you from the day you website is activated. Search Engines,
particuarly Google, base a large porpotion of their listings
based on the number of websites linking to you - plus their
popularity and themed relationship to the content of your
site.
4.
Be patient. It can quiet easily take a year or so to achieve
a good placement in Google for a popular phrase - but considerably
less time in other search engines e.g. MSN and Ask Jeeves.
By
sticking to these basic principles and ensuring your site
is pleasent on the eye, easy to navigate, and optimised for
search engine visits you should be able to claim your stake
in the World Wide Web.
Dean
Cosson is website design manager at C2 Web Design (http://www.c2webdesign.co.uk)
|
|
|
|
|
|
Home
Services Portfolio
News
Contact
