Website design that Uses CCS Makes Your Business More Money

CSS is short for Cascading Style Sheets. CSS is not new but only recently becoming utalised and its importance to the website design industry increasing. What is initially good about CSS is that gives both website designers and website users more control over how pages are displayed. With CSS, website designers and users can create style sheets that define how different elements, such as headers and links, appear. These Style Sheets can then be applied to any Web page.

CSS can reduce your server bandwidth costs

Because CSS website pages are usually much smaller file sizes than those using HTML table designs, it's not unusual to see reductions in file size of more than 50%. Smaller file sizes mean reduced bandwidth, which in turn means reduced bandwidth charges.

Search Engine Optimisation - CSS improves your ranking

A little known fact about CSS is a CSS website design will appear higher in the search engine rankings. Why?

• There is dramatically less code and the code is cleaner and therefore more accessible to search engines

• You can make sure the content that is most important to the Search Engine Optimisation process is at the top of the code. It is bit like moving your best products to your shop window and front of shop to attract visitors.

• The ratio of content to code is greatly improved

This obviously makes CSS a big hit with a company who does Search Engine Optimisation like us.

Websites that download quickly means more business

People don't have patience in most aspects of life. This is especially true of online browsing. There is lots of research on this subject, so it is safe to conclude that fast site make more money for your business. As far as CSS downloads times are concerned, CSS are much quick than those using tables. What's more, with CSS you can control the order items download on to the screen and make the content appear before slow-loading images. We have all be on websites where we wished the images came later than the content.

Switching to a website design that uses CSS

How hard it is to move a website to CSS very much depends on the size of the site. For larger sites it could be a long process, but worth the transition. For new website designs, website re-designs or smaller sites just wanting to change, it is not too painful. You should choose a website design company that uses CSS, and understands Search Engine Optimisation.

By Matt Roberts Website Design

Matt Roberts is passionate about all aspects of website design, marketing and business development. He has a Marketing Degree and has worked for some of the largest advertising and online agencies in the UK, working with clients like Selfridges, Sofa Workshop, Richer Sounds, Cable and Wireless, Legal & General and many more.

The last 4 years have been spent helping small and medium sized businesses develop their businesses through the creation of intelligent and affordable website design, website redesign, and ecommerce website design and search engine optimisation strategies that work.

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